The Princes of Wales will give her stamp of approval to a few select British brands as she is given the unique opportunity to bestow a Royal Warrant on companies she feels deserve special recognition.
Breaking from tradition, this is a special and historic role for the mom of three who will be the first princess to grant warrants since Queen Mary (she issued warrants before her husband King George V ascended the throne in 1910).
The late Princess Diana never issued warrants while occupying her royal role despite being married to then-Prince Charles for 15 years.
Recognizing British skill and industry, the princess has been given the unique opportunity by her father-in-law King Charles who decides who in the family is permitted to issue the prestigious honor.
Leading contenders as a recipient of the royal endorsement include some of Kate’s most beloved high-fashion brands including Alexander McQueen, Holland Cooper, Jenny Packham and Mulberry. She could also acknowledge some of her high street favorites like L.K. Bennett, Hobbs or Zara.
It’s been speculated that the princess will likely offer the royal recognition to a brand focused on sustainability — as the king requires that the recipient have appropriate environmental and eco-conscious practices in place.
If the princess wishes to honor environmentally committed labels she may opt to select Stella McCartney, Beulah London or Tusting.
The princess’ decision will have major implications for the company that is chosen as it promises to offer a major revenue increase — Kate’s approval can boost sales by around 500%.
Thanks to the “Kate Effect” — the garments and accessories worn by the princess have such high visibility that the labels she wears always see a major boost in profit.
Kate’s influence cannot be underestimated as her sartorial preferences and clothing choices reportedly bring an astonishing 1 billion to the fashion industry says The Guardian.
While there has been no timeline given as to when the princess may declare her picks — it’s believed the warrants will be issued in the near future as the princess is keen to recognize British talent and celebrate the labels she loves.
