The Princess of Wales looks like a catalog model in the new Wales Family Christmas Card 2023. Surprising royal watchers, the black and white snap features the family of five clad in business-minded collared shirts with few accessories or festive flourishes. Catherine and Charlotte wear jeans in the new photo while its trousers for William, George and Louis.

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A major departure from past holiday cards with their cozy countryside shoots and outdoor settings — the new Wales seasonal greeting is modern and minimal.

While both Princess Charlotte and Prince Louis are clad in casual Hampton canvas plimsoll sneakers, the second in line to the throne, Prince George, wears formal dress shoes and a long sleeve Ralph Lauren Oxford shirt.

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The family of five look dapper and smart in their button-down dress shirts and pants. Setting a trendy tone and lacking any hint of festive folly, the card will likely become a favorite in the family album. The holiday portrait was taken by magazine photographer Josh Shinner — his work has been featured in publications like Harper’s Bazaar.

The Princess of Wales looks especially striking in the seasonal photograph — with her long brunette locks in loose waves and her makeup subtle but with her trademark bold brows and rosy lips.

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Previous seasons, the family of five have released homey photos with lots of cozy Christmas charm.